Sudan hires US lobbying firm for strategic counsel
March 11, 2026 (WASHINGTON) – The Embassy of Sudan in Washington has contracted The Williams Group (TWG) to provide strategic counsel and government relations assistance, according to recent filings with the U.S. Department of Justice.
The agreement, effective from January 1, 2026, through December 31, 2026, stipulates that the Embassy will pay the firm a monthly fee of $60,000 for its services.
Under the terms of the contract, the Washington-based firm will provide tactical planning and represent the embassy’s interests before the U.S. government, Congress, and think-tanks.
The registration, filed under the Foreign Agents Registration Act (FARA), indicates that the firm’s activities will include relationship building with U.S. federal agencies.
Michael Williams, president of the lobbying firm, signed the agreement following a letter sent to the Sudanese Ambassador to the United States, Mohamed Abdalla Idris.
The contract includes a confidentiality clause and allows either party to terminate the agreement with 30 days’ written notice.
The United States has positioned itself as a primary mediator in Sudan’s ongoing conflict, recently presenting a peace plan in coordination with the “Quad”—a mechanism including Saudi Arabia, Egypt, and the United Arab Emirates.
This plan emphasizes a three-month humanitarian truce followed by a permanent ceasefire and a transition to civilian-led governance.
However, the Sudanese government is resisting the initiative, arguing instead for a peace plan they believe the international community should back.
Sudan has expressed strong reservations about the Quad as a mediator, underscoring that the UAE is not qualified for this role due to its alleged support for the Rapid Support Forces (RSF).
The U.S. remains the leading donor of humanitarian aid to Sudan, pledging $200 million in February 2026 to the Sudan Humanitarian Fund to combat what has been described as the world’s largest displacement crisis.
This funding is part of a broader $2 billion commitment to global humanitarian programs formalized in December 2025.